Samsung has released their latest Australians@HOME research which shows how significant technology is in helping make Australians’ lives easier.
Our lives changed considerably in 2020 as Australians were forced to be at home more and thus their connection with home changed.
Aussie used technology to continue working during a time when their office was closed and even now remains limited. On a personal front, it helped families connect on a deeper level, despite not being able to physically be near many of our loved ones, for months at a time.
Through phases of home schooling, kids and parents shared the same spaces with laptops and WiFi powering education and productivity.
As we spent more time at home, many of us looked the tech we had in our homes and considered investing in more, to make our home offices better.
“With our commitment to understanding Australians since the first report in 2015, we are well placed to share insights about how the role of technology has evolved.
Australians have rethought and reshaped how they live their life around the home, whether it’s work, learning, entertaining or connecting. They are spending more time in the home and rely on it as a sanctuary to do more and provide solutions to new challenges we face.
This turbulent time has also proved to be a generational leveller with younger and older Australians alike. Baby Boomers flocked online to socialise through platforms like House Party and Zoom, switched to banking and grocery shopping online, and downloaded apps.
At the same time, Millennials and Gen Z found peace and enjoyment from preparing meals and nesting at home – cleaning, reorganising, and making their living spaces their sanctuaries.”
Jeremy Senior, Head of Consumer Electronics, Samsung Australia.
Tech as the home entertainer.
In 2020 we danced, cried, binged, worked and learned, through the technology in our home. The TV was at the heart of this as it became part of our refuge and escape from stresses and became a more communal experience – with 28% of Australians saying their households watched TV shows together more often in 2020.
To support this entertainment hub, Aussie households average 2.7 TVs in the home and 30% of all TVs are in the bedroom – while it seems size does matter with 70% of main household TVs over 50-inches.
Throughout 2020 the TV wasn’t just our entertainment escape; it was our classroom, our fitness studio, our friend in the kitchen at meal-time, and we found ourselves watching live stream Penguin Parades and renowned Aussie artists performing for us from their homes.
And according to the latest research, Australians spent 37 hours a week (5.3hrs per weekday, and 5hrs on Saturday and Sunday) in front of a TV in 2020, but surprisingly