SEATTLE, Dec. 8, 2020 /PRNewswire/ — (NASDAQ: RDFN) — RedfinNow launched today in the Seattle and San Francisco metro areas. RedfinNow is the iBuying service from Redfin (www.redfin.com), the technology-powered real estate brokerage, which gives homeowners a convenient new way to sell. Sellers can request a cash offer directly from Redfin and skip the hassle of fixing up their homes or clearing out for open houses and private showings. Redfin is the first major iBuyer to launch in Seattle and the Bay Area, bringing this innovative new way to sell a home to two of the world’s leading technology hubs.
“We’re all spending more time at home than ever before and many of us are dreaming of a home with a larger yard, a dedicated office, maybe even in a new city,” said Quinn Hawkins, head of RedfinNow. “Yet at the same time, the idea of selling your home before you’ve found a new place to move is daunting, especially if you’re moving out of town.”
With record levels of competition for homes, RedfinNow is perfect for sellers who need the equity in their current home to buy their next one. Selling to RedfinNow lets homeowners choose their closing date, so they have the money to complete their purchase and only have to move once. Expanding RedfinNow to Seattle and the Bay Area is part of Redfin’s strategy to offer homeowners a complete solution, with multiple ways to sell their home.
“Every homeowner wants to know what they could get for their home from an instant sale and compare it to listing on the open market,” said Adam Wiener, Redfin’s chief growth officer. “Even for customers who start by requesting a cash offer, many end up selling their home with a real estate agent.We’re the only national brokerage working to offer homesellers a complete range of options to meet their needs.”
Redfin’s real estate agents, who have been helping clients buy and sell homes in Seattle and the Bay Area since 2006 provide a full-service offering for a listing fee as low as 1%. Redfin has also offered its Concierge listing service in both markets since 2018. For a listing fee as low as 2%, Redfin Concierge helps sellers who want help getting their home ready to go on the market. Redfin’s Concierge team prepares a customized plan to make every home shine, sources the vendors and manages the project at every step.
“With RedfinNow, our full-service real estate agents, and Redfin Concierge, we’ve been building a complete selling solution and are thrilled to be the first to offer it to customers in our own backyard,” added Wiener.
To request a cash offer, homeowners visit www.redfin.com/now, type in their address and provide some basic