Posted by Jason Cartwright
September 14, 2021
I’ve used MailChimp for a long time and if you’ve listened to any tech-podcasts in the last few years, you’ll likely have heard ads for the service. The mass-mailing service offers great templates to create newsletters for distribution lists and enables advanced options like A/B testing and analytics around open rates etc.
Overnight news broke that Mailchimp is being acquired by Intuit, the company that owns TurboTax, QuickBooks, Mint and Credit Karma. According to the pair, their product roadmaps align.
Mailchimp brings to Intuit technology at scale along with global customer reach. Mailchimp has clearly caught the eye of its acquirer, thanks to cutting-edge AI-technology. Mailchimp has amassed quite the audience:
- Global customer reach with 13 million total users globally, 2.4 million monthly active users, and 800,000 paid customers; with 50 percent of customers outside of the U.S.
- Data and technology in the form of 70 billion contacts, and 250+ rich partner integrations.
- AI-powered automation at scale fuels 2.2 million daily AI-driven predictions.
The value of this acquisition is pretty incredible, with the planned acquisition of Mailchimp costing around $12 billion in cash and stock. To put that into perspective, Facebook acquired Instagram fo