Instagram pushing hard into sales with InstaNight Shopping this Thursday 6pm

Instagram pushing hard into sales with InstaNight Shopping this Thursday 6pm


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December 2, 2020

Instagram is the place where you go to look at photos from your favourite celebrities, brands, locations or events right? With an audience of more than 1 billion active users per month, it seems Instagram is pushing hard into sales on the platform.

Recently an update provided a refresh of the UI that positioned a ‘Shop’ icon right upfront. This Shop section of the app, allows businesses to showcase their products and provide links to buy products.

According to an Ipsos poll conducted by Facebook of 21,000 people, 83% of people say they hav discovered new products on instagram. 80% of Australians surveyed say they have made decisions to purchase products on Instagram and the number of people viewing products on Instagram has increased by 60% in Australia over the past year.

Tomorrow night, Instagram is going a step further, with the launch of ‘InstaNight’.

Australia’s first InstaNight Shopping will include an impressive list of more than 100 brands, offering exclusive deals via Instagram.

Instagram’s InstaNight Shopping in on for one night only, starting on Thursday 3rd December, 2020 from 6PM.

Some examples of these deals are:

  • Hyundai Australia will be giving Instagram Shoppers the exclusive opportunity to pre-order the all-new i20 N before its arrival in 2021. The $500 pre-order deposit for the i20 N guarantees shoppers will be first to get the car when it hits Australia
  • Afterpay is giving all new customers $10 off all purchases over $49. This offer can be utilised in addition to all the InstaNight Shopping savings
  • Enjoy $10 off purchases over $50 with MyDeal.com.au
  • Purchase any Vertuo Next solo or bundle as part of the Nespresso Year-end Promotion and receive a free Capsule Bonbonniere valued at $35

The full list of deals is available below.

abi and joseph 20% off code for shoppers
Activated Eco 20% off storewide
Adore Beauty Dermalogica Micro Pore Mist 10ml – free gift with purchase 
Afterpay $10 off all purchases over $49 for new Afterpay customers (and Afterpay’s most loyal)
Amaroso Boutique 15% off storewide
Anchor & Arrow Exclusive launch of Anchor & Arrow’s new range of hand designed reusable swim nappies and swim hats
Animalia 20% off entire range
Apero Label 15% off storewide
Arena Strength 10% off storewide
Aveda   Enjoy free shipping and full-size foam reset™ rinseless hydrating hair cleanser 150ml ($32 value) with any $65+ order 
B2C Furniture Buy 4 dining chairs, get 2 free
Baccarat Australia $20 off orders over $100 via a special code
BANGN BODY Bundle of the month including free express worldwide shipping $10 off Bundle of the month which will include 1 x Firming Lotion 2 x Illuminating Firming Lotions 1 x Luxe Gold Key
Baxter Blue   A free glasses chain with purchase
Beauty By Australia 15% off Leif gift sets
Bed Threads. 10% off our entire range with a special code 
Beginning Boutique 25% off absolutely everything, plus 3 free gifts to choose from
Big Girls Don’t Cry Anymore 30% off everything with a special code 
Blue Bungalow 15% off Summer Collection
Bobbi Brown 10% off all orders + a bonus gift for orders over $120 (after discount). 3-piece gift includes:  Full-sized Perfectly Defined Eyeliner – Pitch Black  Mini Smokey Eye Mascara 3ml  Mini Long-wear Cream Shadow Stick – Golden Pink 0.9g
CAMILLA AND MARC Exclusive product – Tailored Short Suit in Aqua. Only 12 available! 
Carbon Coco 35% off storewide
City Beach Australia Buy 1 get 1 50% off
Clean Tea 20% off all products
Clinique Enjoy free shipping + a FREE 4-piece deluxe set for orders over $45
Culture Kings Limited edition sneaker release:  Jordan 1 Mid “White Shadow”
David Jones An additional 10% off designer clearance
Dotti   40% off full price dresses and playsuits
Dune London   25% off all full priced styles
Echt Exclusive release of Ombre Scrunch leggings and sports bra with 20% off.
ECO. Modern Essentials Buy two, get one free on all Christmas Range
Frank Body Spend $60 and receive a free Rose Gold Illuminator
Frank Green   Receive a free box of Frank Green Certified Organic & Fairtrade Soul and Peppermint Tea with all orders $50+
Frankie and Co Spend $300, get $80 off
French Connection 20% off sitewide with exclusive Instagram code
Glue Store $20 off minimum spend $100
Go-To Skincare A free full size Zincredible (daily moisturiser with SPF) on all orders over $30 until stocks lasts
Happy Skin Co Up to 35% off sitewide
Happy Skincare Half price sonic cleansing brushes valued at $59.95
HiSmile 40% off teeth whitening kit and free pink toothpaste 40% off teeth whitening kit and free D&N toothpaste 40% off teeth whitening kit and free express delivery
House Extra 20% off sitewide
Hyundai Australia Hyundai will be giving Instagram Shoppers the exclusive opportunity to pre-order the all-new i20 N before its arrival in 2021. The $500 pre-order deposit for the i20 N guarantees shoppers will be first to get the car when it hits Australia.
Icon By Design 30% off Stefan solid oak bar stools in four different colours (Graphite Grey, Dove Grey, Forest Green & Denim Blue) 
Incy Interiors 30 – 50% off everything + a free mattress with every cot purchase
Jackie Mack Designs Up to 30% off selected items
Jacqui E 40% off all dresses
Jay Jays 25% off full price
JD Sports Australia 15% off orders over $150 with special Instagram code
Jo Mercer Take a further 25% off sale
Jubly-Umph 20% off with special Instagram code 
Just Jeans 40% off edit 200+ styles
Kiehls   Exclusive 5-piece gift with all orders over $80 (over 25% added value). Gift contains: Limited Edition Kiehl’s Holiday Puzzle Ultra Facial Moisturiser 30ml Calendula

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