In High-End Real Estate, Are Doctors the New Doormen?

In High-End Real Estate, Are Doctors the New Doormen?

Gyms with Peloton bikes and lap pools are nice, but how about a doctor on call? Some new luxury developments now come with just that, offering residents memberships to medical centers staffed with on-call physicians and nurses. Others are partnering with hospitals and clinics to give homeowners easy access to care, even in remote locations. And a handful have amped up the health and wellness factor, bringing in Eastern medicine gurus and running general health assessments as part of their fitness and spa programs.

At Madison House, a new condo tower under construction in Manhattan’s Nomad neighborhood, buyers get a free one-year membership to Sollis Health, a private medical concierge company that handles everything from emergency calls to routine annual check ups. At Legacy Hotel and Residences, in downtown Miami, there’s a $60 million medical and wellness center on site staffed with doctors, nurses, and nutritionists on site. And at NEMA Chicago, a 76-story luxury rental building downtown, there’s an elaborate fitness center that comes with a complimentary full-body fitness assessment, including blood pressure analysis and body scans.

nema chicago high end real estate

At NEMA Chicago, a 76-story luxury building, amenities include a fitness center that offers body scans and blood-pressure analysis.

Crescent Heights/NEMA Chicago

The Ritz-Carlton Residences in Miami Beach has 111 condominiums, 15 standalone homes, and prices starting at $2 million. Included with every condo purchase is a one-year membership to the Agatston Center for Preventative Medicine, a private medical center founded by Arthur Agatston, the celebrity doctor best known for creating the South Beach Diet. Developer Ophir Sternberg says he’s a member himself and thought buyers might like it as much as he does. “Most are very pleasantly surprised when we do the final walk through and give them their keys and a special medical concierge card,” he says, noting the value of the annual service is about $12,000. “At other developments, it’s just a bottle of champagne.”

For developers

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *