Tesla is pulling a new demand lever for the end of the quarter and end of the year. Targeting a major milestone of 500,000 deliveries for the year, Elon Musk has announced on Twitter that those who buy a car in the last 3 days of this year, will get the Full Self-Driving package free for 3 months.
While we’ve seen free Supercharging offered as an incentive during the end of quarter pushes before, this is the first time we’ve seen FSD offered as a carrot.
Obviously having to take delivery before midnight on December 31st, probably means you’d need to purchase a car from the existing inventory, rather than place an order today. For Model 3s, the estimated delivery timeframe is currently 9-12 weeks in Australia.
The FSD package typically costs new owners A$10,100 to buy at the time of purchase, or the same A$10,100 to unlock it after the vehicle is purchased. Until now, these have been the only two ways to get FSD.
We know Tesla will offer FSD subscriptions in early 2021, but we have no detail on the per month or annual cost. If we take the cost of FSD today and divide it by an average lease cycle of 36 months, the cost per month would be A$280 per month. It’s possible this equates to around A$199 per month in the US.
With today’s offer from Elon, it creates lots of speculation about what happens after the 3-month free trial. Does FSD simply turn off and you’re back to Autopilot, or does this timeframe indicate the subscription offering will be ready to roll and users could then migrate to a per-month cost to keep it?
Right now, Tesla’s website lists the following features for Full Self-Driving.
- Navigate on Autopilot: automatic driving from motorway on-ramp to off-ramp including interchanges and overtaking slower cars.
- Auto Lane Change: automatic lane changes while driving on the motorway.
- Autopark: both parallel and perpendicular spaces.
- Summon: your parked car will come find y