Today, General Motors announced a new logo. Logo’s don’t matter. What does matter is why they changed the logo.
The reason GM has a new logo is because that company is changing. The 112 year history of building vehicles with internal combustion engines is coming to an end.
The coming years will see GM transition their vehicle manufacturing to electric vehicles and as such, the company wanted the icon that represents their brand, to shift accordingly to represent that significant change in direction.
Most electric vehicles today are priced at a level that is accessible by a relatively small percentage of the overall market. If you’re someone who wants, or only has the capacity to spend $30k on a vehicle, then you’re not able to buy an EV today.
GM is committing to accelerate the mass adoption of electric vehicles. That means they want to build products (replacing their existing portfolio), using an “Everybody In” approach. This should see cars delivered at all price points, to cater for all customers and that objective does not come easily, or cheaply.
GM is investing $27 billion in electric and autonomous vehicles (that will be electric) over the next 5 years. By the end of 2025, they’ve committed to deliver no less than 30 new EV products.
If there wasn’t a big enough wake up call already, this should be it.. the electrification of our vehicles is happening and about to happen fast.
GM’s Ultium platform uses a familiar skateboard design, which allows them to create many vehicles without starting from scratch each time.
Ultium will be the foundation for GM’s next-generation EV lineup, powering everything from mass-market to high-performance vehicles, including the GMC HUMMER EV and Cadillac LYRIQ.
GM’s Ultium platform will be capable of delivering an EV that can go up to 450 miles on a full charge, will power EVs of many sizes, shapes and price points, and is capable of 0-60 mph performance in as little as 3 seconds for some models.
The Autonomous a