It wouldn’t be shocking if the sheer volume of gifted products was directly responsible. Device activations already tend to spike around Christmas regardless of brand. That demand could easily increase during a pandemic when people are buying tablets to talk to distant friends or smart speakers to play music while working from home.
Still, this certainly isn’t great timing. It could sour the initial experience of Apple gadgets for many users, even if that feeling is likely to pass once activation works properly. Let’s just hope this issue doesn’t last much longer — and that similar issues don’t affect other manufacturers.
We know your mom is eager to have everything working and appreciate you helping to set them up. We are experiencing a high capacity at this time which is impacting your ability to set up iCloud, please try back in a couple of hours. https://t.co/waNYZdXpJm
— Apple Support (@AppleSupport) December 25, 2020
Update 12/26 5:25PM ET: Apple has marked the issue as resolved at 4:35PM Eastern, or just under 36 hours after it began. The exact causes and scale are still unknown.
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